“Waterproof” Jewellery: Hmmm....The Latest Trend?

First, what does “waterproof” even mean in jewellery?

Most of the time, “waterproof” in jewellery marketing refers to stainless steel or heavily coated metals (like PVD-coated steel). These materials can technically resist water damage better than other metals — but calling them waterproof is a stretch. They might not tarnish immediately in water, but that doesn’t make them invincible, and mean you do not need to worry.

In fact, there’s no official standard for what qualifies as “waterproof” in jewellery. Unlike electronics (where an IP rating is used), jewellery has no industry-wide certification. So “waterproof” is, frankly, a marketing term dressed up to sound sustainable and high-performance.

Why it’s not the flex it’s made out to be

1) But I get a Warranty too?

You may even find certain brands offer a warranty on this style of jewellery. FYI.... All they do is give it a quick polish and send it back to you. We should all be doing this with our jewellery anyway.

It also scratches very easily, and the stainless steel underneath will soon become present and leave jewellery looking a bit sorry for itself and cost more to make new again than it would to buy another.

2) It dodges the real conversation: quality.

Water resistance shouldn’t be the main selling point of your jewellery. Craftsmanship, materials, origin, and impact? Now those are worth talking about. “Waterproof” feels like a distraction from bigger, more meaningful questions — like who made it, and under what conditions? It is becoming increasingly common in 'mass-produced jewellery. 

3) Why don't we see it in Silver, only gold?

Because stainless steel doesn’t naturally match the bright, clean look of real silver — and trying to make it do so either looks dull, overly grey, or needs a heavy rhodium-style coating that wears off. That’s why most “waterproof” jewellery avoids silver finishes altogether. It’s hard to fake the look of sterling silver without... actually using silver.

So what should we be asking?

If you’re buying jewellery, ask:

• What’s it made from?
  

• Who made it?

• Will it last — not just in water, but in wearability, style, and ethics?
  
  Conclusion:
  'Waterproof' jewellery is a fun, but its not luxury. It is a costume piece and will not last forever unlike solid silver or gold.
  Don’t fall for the waterproof hype. Jewellery is more than a throw-on-and-forget accessory. It’s personal, it’s precious it shouldn't be fast fashion.