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Welcome to Vurchoo

Something amazing happens to children in poverty around the world when you make a purchase from us.

Read our story

We help children

Across the World

Africa

Browse our collection of contemporary studs that help children off the streets and into education across Africa.

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Europe

Each pair of studs is helping children in poverty in Europe.

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Asia

Browse our collection of studs, each helping children in Asia.

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Latin America

With each purchase made you are helping children and their communities in Latin America.

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Ethical

For every piece of jewellery we sell, something amazing happens to children in poverty around the world. We believe in ethics not just sustainability.

Design

Vurchoo jewellery designs are inspired by young children's drawings from around the world. We want to empower these children to achieve great things.

Charity

Between 10-25% of profits from each sale are shared with charities around the world via our UK partner and registered charity Teach a Man to Fish.

MEET THE DESIGNER BEHIND VURCHOO

Alex Angel-Benscher

I wanted to create a brand that would make an impact on the world we live in, and at the same time create timeless pieces of desirable jewellery that are perfect for any wardrobe all year round.

Through our partnership with UK registered charity - Teach a Man to Fish, my mission is empower and change lives of children in poverty for the better around the world.

Find out more

Awards & Reviews



Our collections have been nominated for the UK Jewellery Awards three times and Studs of Hope has won Collection of the Year 2021 award by Professional Jeweller.

I can't recommend Vurchoo enough! The jewellery is BEAUTIFUL, always feels expensive and looks fab. Not only that but every piece bought supports children in need. I've bought many pieces from Alex and have also commissioned some. I will no doubt be buying more in the future as gifts and for myself!

ELSIE

This jewellery is stunning!! Solid quality and so unique. Perfect statement pieces that I always get complimented on. Love how different they are! Such a stunning range of designs.

LOUISE

Love both of my rings and my earrings from Vurchoo Jewellery! Would definitely recommend to anyone and won’t hesitate to buy from here again.

KELLY

Amazing jewellery, perfect for gifts! The company is doing great things and will go far! And plus they are helping people in need at the same time! I couldn't ask for more.

MICHAEL

I love this brand, such beautiful designs and a wonderful story.

STUART

Beautifully classy and helps a good cause!

BIFF

As seen in

We have been featured in a range of publications from around the world, online and in print as well as bloggers and fashion influencers talk about us too.

See our press features here