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Wearable Ethics

Every design helps a children around the world

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About Vurchoo

Founder Alex has created timeless collections with true meaning behind them

Our Ethics

All Jewellery

Everything!

Studs of Hope

A unique collection of studs found in 40+ shops. Helping children around the world escape poverty and find education.

Melissa

Inspired by Melissa from Guatemala. Who showed the tears of their suffering captured forever in silver and gold

Yakshika

A one off collectors addition to Vurchoo jewellery. The inspiration comes from a young girl named Yakshika who drew the world with a pencil and wanted to express how important art and education is. Every piece sold donates money back to her school...

Hi!

I'm Alex and this is Vurchoo

Vurchoo launched 6 years ago when I was given backing by the Princes Trust.

The idea was born after being unable to find a desirable jewellery brand that made the world a better place at the same time.

Our Story