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Welcome to Vurchoo

Something amazing happens to children in poverty around the world when you make a purchase from us.

We help children

Across the World


For every piece of jewellery we sell, something amazing happens to children in poverty around the world. We believe in ethics not just sustainability.


Vurchoo jewellery designs are inspired by young children's drawings from around the world. We want to empower these children to achieve great things.


Between 10-25% of profits from each sale are shared with charities around the world via our UK partner and registered charity Teach a Man to Fish.

Awards & Reviews

Our collections have been nominated for the UK Jewellery Awards three times and Studs of Hope has won Collection of the Year 2021 award by Professional Jeweller.

I can't recommend Vurchoo enough! The jewellery is BEAUTIFUL, always feels expensive and looks fab. Not only that but every piece bought supports children in need. I've bought many pieces from Alex and have also commissioned some. I will no doubt be buying more in the future as gifts and for myself!


This jewellery is stunning!! Solid quality and so unique. Perfect statement pieces that I always get complimented on. Love how different they are! Such a stunning range of designs.


Love both of my rings and my earrings from Vurchoo Jewellery! Would definitely recommend to anyone and won’t hesitate to buy from here again.


Amazing jewellery, perfect for gifts! The company is doing great things and will go far! And plus they are helping people in need at the same time! I couldn't ask for more.


I love this brand, such beautiful designs and a wonderful story.


Beautifully classy and helps a good cause!


As seen in

We have been featured in a range of publications from around the world, online and in print as well as bloggers and fashion influencers talk about us too.