For every Vurchoo design sold,
something amazing happens to children in poverty around the world.
We believe in ethics not just 'sustainability'.
I always saw ethical jewellery as either a battle against abused labour in mines around the world or as reformed plastic from waste. Both great movements, but what about the middle ground? I wanted to create beautiful jewellery that was available to everyone with ethics still at its core.
Every part of Vurchoo from the designs and materials to the charitable donations and the ethos are created with ethics in mind.
My collections are inspired by young children’s drawings from around the world. Vurchoo inspires and empowers these children to achieve great things by seeing how their drawings have been my inspiration and have been turned into timeless stunning jewellery. They also see their communities improved as a direct result of their work. Can you imagine drawing a picture, then seeing more books in your school library as a result of your work? Between 10-25% of profits from each sale are shared with charities around the world via our UK partner registered charity Teach a Man to Fish.
My branding was designed by members of Livibility in the UK a charity who help people with disabilities find work.
Materials and Manufacture
I use 100% recycled silver (925, hypoallergenic) and ethically sourced gemstones as well as some lab made CZ stones.
Below are a few stories of the children we have worked with. Click an image and enjoy.