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Giving Back

For every Vurchoo design sold,
something amazing happens to children in poverty around the world.

We believe in ethics not just 'sustainability'.


"I always saw ethical jewellery as either a battle against abused labour in mines around the world or as reformed plastic from waste. Both great movements, but what about the middle ground? I wanted to create beautiful jewellery that was available to everyone with ethics still at its core." 

Alex Angel-Benscher, founder & designer



Empowerment and Profit Share
Vurchoo collections are inspired by young children’s drawings and stories from around the world.
Vurchoo inspires and empowers these children to achieve great things by seeing how their drawings have been my inspiration and have been turned into timeless stunning jewellery.
They also see their communities improved as a direct result of their work. Can you imagine drawing a picture, then seeing more books in your school library as a result of your work?  
Between 10-25% of profits from each sale are shared with charities around the world via our UK partner registered charity Teach a Man to Fish.
In order to make the donation have maximum impact, for each school we need to raise a minimum for £200 per year. If we do not reach this amount Teach A Man To Fish will add it to a pool of money to spend on one of their projects to support children globally.
 We are proud to say Teach a Man to Fish is a 'Not For Profit' AND like every charity we donate to, is a Registered UK charity (Reg #: 1112699).
It is so important we support their work too, so we allow them to take up to 50% of donations when needed to support the running of their charity.


Branding and packaging

Our branding was designed by members of Livability in the UK a charity who help people with disabilities find work.
Our Studs of Hope collection is now 100% recyclable. So every online order you receive will be plastic free too.

our bright pink box with earrings, gift note and stickers in plastic free packaging that fits through a letter box.

Materials and Manufacture
Vurchoo used 100% recycled silver (925, hypoallergenic) and ethically sourced gemstones as well as some lab made CZ stones... but times are changing.
During recent research into how ethical our materials are, we discovered that using recycled silver is NOT as ethical as it sounds, and gemstones are easily labelled ethically sourced with no real back up behind it.
We try hard to be on the front line of ethical jewellery, but even I can suffer from the industry's green-washing.

Paying a premium for 'sustainable' recycled silver may be doing more harm than good in some cases. So we will be taking a step back from this claim.
Now we are making movements to review this process and source. to find why have a click here.


Below are a few stories of the children we have worked with. Click an image and enjoy.