Vurchoo Jewellery Makes a Surprise Cameo in The Family Plan 2 on Apple TV+
Every so often, something unexpected lands in our inbox, and this time, it was a message that made it a special Christmas at Vurchoo.
A secret order came through on the website and after some digging I found out it was going to Apple TV+ costume department.
We knew nothing about the storyline, the cast, or where (or even if) our pieces would appear. These things are always long shots. Sometimes they make it on screen… sometimes they end up on the cutting room floor.
But last week, we got the news:
Our necklace made its big-screen moment in The Family Plan 2, starring Mark Wahlberg.
And yes, we absolutely paused the film too many times to grab stills.
A Little Vurchoo Sparkle On Screen
The cameo comes courtesy of actress Zoe Colletti, who wears one of our designs during the ENITRE film! Whether she’s chatting away in a family moment, running head-first into chaos, or keeping her cool in full action mode, that little piece of Vurchoo sparkle is right there with her.
As a brand built on thoughtful design and meaningful stories, seeing our jewellery woven into a character’s world, even subtly, means a lot. It’s a reminder that what we create isn’t just something to wear; it becomes part of someone’s narrative.
How It Happened (And Why It Matters)
Film productions often reach out to independent designers when they want jewellery with personality, something that feels authentic, not mass-produced.
That’s exactly what we stand for.
We design pieces that come from real places, real people, and real purpose.
A movie cameo might seem like a small thing, but it’s a lovely moment of recognition for all the hands, ideas, and communities behind Vurchoo.
For the students supported by Studs of Hope, for the artisans behind our jewellery, and for everyone who chooses to wear something meaningful, this little spotlight is for all of you.
A Cameo With Character
What we love most is that the necklace appears in scenes that feel very… human. Along side huge names like Mark Wahlberg, Kit Harington and Michelle Monaghan! Sharing in its whirlwind story moments: family chaos, emotion, action, humour.
It’s a perfect reflection of what we design for, jewellery that fits into everyday life and adventure, not just special occasions. It’s understated, characterful, and always ready for whatever scene comes next. (Much like the people who wear it.)
Behind the Scenes: Did We Expect This?
Honestly… no.
In film, nothing is guaranteed. Items get swapped, costumes change, scripts evolve, and you never really know what the final cut will include.
So seeing our necklace make multiple appearances, and on a major streaming platform, was a brilliant surprise.
And if you’re wondering:
Yes, the Vurchoo team did a small celebratory dance. No, sadly Mark Wahlberg wasn’t there to witness it.
What’s Next?
If you spotted the necklace on screen and thought, “I need that,” you’re not alone.
Here’s the cameo star itself:
✨ Pink Opal & Pearl Starry Night Necklace
👉 https://www.vurchoo.co.uk/products/pink-opal-and-pearl-enamel-starry-night-gold-necklace
More jewellery in more stories, hopefully.
More purpose woven through design.
More unexpected moments like this that remind us why we do what we do.
If you watched The Family Plan 2, let us know if you spotted our cameo — it’s always fun hearing where people first notice it.
And to the cast and crew: thank you for choosing a little ethical sparkle.
