[{"id":132653154338,"handle":"all-jewellery","title":"All Jewellery","updated_at":"2022-06-20T18:20:47+01:00","body_html":"\u003cp\u003eWelcome to our jewellery collections\u003c\/p\u003e\n\u003cp\u003eWhere ethics and style go hand in hand.\u003c\/p\u003e\n\u003cp class=\"p2\"\u003eFor every design sold, something amazing\u003c\/p\u003e\n\u003cp class=\"p2\"\u003ehappens to children in poverty\u003c\/p\u003e\n\u003cp class=\"p2\"\u003earound the world.\u003c\/p\u003e","published_at":"2019-05-14T20:26:01+01:00","sort_order":"manual","template_suffix":"","disjunctive":true,"rules":[{"column":"variant_price","relation":"greater_than","condition":"0"}],"published_scope":"web","image":{"created_at":"2019-07-21T07:40:41+01:00","alt":null,"width":1164,"height":1164,"src":"https:\/\/cdn.shopify.com\/s\/files\/1\/0242\/5510\/3010\/collections\/IMG_20170503_184014_157.jpg?v=1612388989"}},{"id":266769432618,"handle":"bracelets","title":"Bracelets","updated_at":"2022-03-17T12:59:07+00:00","body_html":"\u003cp dir=\"ltr\" data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eOur collection of beautiful contemporary bracelets is inspired by children's drawings from around the world, using 18ct gold plated silver. For every jewellery design sold, something amazing happens to children in poverty.\u003c\/span\u003e\u003cspan data-mce-fragment=\"1\"\u003e\u003c\/span\u003e\u003c\/p\u003e","published_at":"2022-03-16T16:14:02+00:00","sort_order":"best-selling","template_suffix":"","disjunctive":true,"rules":[{"column":"title","relation":"contains","condition":"bracelet"},{"column":"title","relation":"contains","condition":"bangle"}],"published_scope":"web","image":{"created_at":"2022-03-16T16:28:23+00:00","alt":null,"width":1460,"height":1463,"src":"https:\/\/cdn.shopify.com\/s\/files\/1\/0242\/5510\/3010\/collections\/Vurchoo-contemporary-bracelet-gold-silver.jpg?v=1647448105"}},{"id":186764722218,"handle":"yakshika","title":"Yakshika","updated_at":"2022-03-25T18:20:36+00:00","body_html":"\u003cp\u003eA one-off collectors addition to Vurchoo jewellery.\u003c\/p\u003e\n\u003cp\u003eThe inspiration for this collection comes from a young girl named Yakshika who drew the world with a pencil and wanted to express how important art and education is.\u003c\/p\u003e\n\u003cp\u003eEvery piece sold donates money back to her school VVDAV in New Delhi, India.\u003c\/p\u003e","published_at":"2020-12-03T11:28:32+00:00","sort_order":"manual","template_suffix":"","disjunctive":false,"rules":[{"column":"tag","relation":"equals","condition":"Yakshika"}],"published_scope":"web","image":{"created_at":"2020-11-28T23:06:49+00:00","alt":"gold and silver chain with shadow","width":1281,"height":739,"src":"https:\/\/cdn.shopify.com\/s\/files\/1\/0242\/5510\/3010\/collections\/IMG_20200508_192344_606.jpg?v=1647526258"}}]
This absolutely beautiful example of contemporary jewellery, features a tactile spinning gem to compliment to minimalist design
Each piece if a one off design inspired by a drawing created by Yakshika from India.
Yakshika goes to VVDAV school in New Dehli, who will be donated 20% of the profits from this design so they can continue sponsoring children who are unable to access education.
Yakshika's drawing was inspired by a school initiative to reduce waste by producing a selling stationery with seeds inside. So when discarded, something beautiful can grow.
From this Alex took the seed inside the pencil very literal and used it as the base of his designs.
