Get to Know Vurchoo


Alex Angel-Benscher

Founder & Designer

Alex launched Vurchoo in early 2015 after receiving funding from The Princes Trust.

Originally starting his artistic journey as a graffiti artist, Alex learned to draw on the streets of Essex where he grew up.

He left this passion far behind him after traveling around the world for 14 months on his own. After volunteering and working his way around he truly had a 'finding yourself' experience and knew he could focus his passion into his dream.

Alex wanted to create a brand that makes an impact on the world we live in while creating timeless pieces of magic perfect for any wardrobe all year round.

The idea of Vurchoo was planted while traveling through Cambodia and seeing street children doing what they could to survive and some of them selling what ever they could, including fantastic creative abilities, but no outlet for them.

Alex wanted to find a way to use his passion of design to help them. He decided to work with schools in all corners of the globe, ones needing an extra source of income and asked the children to draw what ever means most to them, the results were fantastic, from the colours of Africa to the emotions of Asia, each one a reflection of the child's story and the culture they are surrounded by.

For every design sold Vurchoo returns a portion of the sale to their schools and charities, in the UK and overseas.

This empowers not only the pupils but the communities they are part of, and with your help it makes a huge difference that saves lives.





Alex is also a full time dad, and as a result has taken his son on as chief colour chooser and typo maker.



Ollie the Cocker Spaniel is in sole charge of all de-stressing 

The Support & Thanks


Vurchoo wouldn't be where it is today without the time and support of so many people.

A special thanks to the Princes Trust for everything they do as they provided the first stepping stone.

Also to more recent relationships with Dan my business mentor, and other industry experts such as Stephen Webster and Theo Fennell.